Antonio Hernandez is a graphic designer currently living in Salt Lake City, Utah. He creates identity programs for corporate and institutional marketing purposes - including logos, signage, stationery, brochures, annual reports, magazine advertisements, restaurant menus, environmental graphics, websites and more. He helps companies to express their essential brand message through brand identities, branding and design.

My strategic branding process connect's strategy with creativity to define, differentiate and help companies express their unique brand message.

Understanding how your company fits into the existing competitive environment is critical for your brand and business. A competitive brand requires a branding process that establish a significant differentiated presence in the market that attracts and retains loyal customers.

Powerful emotional connections between brands and customers is an advantage. The payoff can be huge when brands connect with customers' emotions. The best approach for brands when creating an emotional connection with customers' is to align the brand perception with customers' motivations.

A sophisticated brand identity system is essential to manage a brand. The brand perception should be taking under consideration in every decision that involves the brand. A Brand Competitive Advantage is the unique brand positioning, unique value proposition and manage not only by the company but manage by an entire community.