What is your perception of Valentine's Day? When it comes to Valentines Day, you might think of someone very special, someone you love or loved. You might think of red flowers, candy, chocolates, etc. But why do you have such a strong perception for a simple Day? We believe Valentine's Day is like a brand.

Brands are tangible living creatures, they can be seen, feel and hear. When a customer has a good or bad experience with the brand a brand perception will be created it. The new perception can last for a lifetime in the customer mind. For this reason it is very important to create positive experiences when your customers interact with your brand, specially on Valentine's Day.

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