Antonio Hernandez - Branding Consultant - Utah

In BriefAntonio Hernandez (B.1991, San Luis Potosi, Mexico) is a designer with expertise in visual UI/UX Design, User Research, User-center Design, Brand Identity and Branding currently living in Salt Lake City, Utah. He holds a B.F.A. - Graphic Design Emphasis from the University of Utah and an associate's degree from Salt Lake Community College.Antonio began his graphic design career in 2015 working as an in-house graphic designer for the Natural History Museum of Utah. In 2016 Antonio worked as a graphic designer for BWP Communications: an advertising agency based in Salt Lake City, Utah. At BWP Communications Antonio worked on projects for clients such: G Eric Nielson & Associate a law firm, Jon M. Huntsman School of business, Hive passFireside On Regent Street and the Redevelopment Agency of SLC (RDA).Currently, Antonio collaborates as a Product UI/UX Designer at Orbit and as a freelance graphic designer at Mobile Coach a startup in Provo, Utah.

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EducationUniversity of UtahBachelor's of Fine Arts, Graphic Design - May, 2016.Salt Lake Community CollegeAssociate Degree, Graphic Design - January, 2012.

Employment HistoryMobile Coach - Enterprise chatbot authoring platform.Freelance Graphic Designer | February, 2018 - Present.BWP Communications - An advertising agency.Graphic Designer | June, 2016 - November, 2016.Natural History Museum of UtahGraphic Designer | August, 2015 - May, 2016.



BiographyAntonio Hernandez was born in 1991, in a small town in San Luis Potosi, Mexico. From an early age he has always been fascinated by how brands influence human behavior. His family moved to Salt Lake City, Utah when he was 13 years old. Antonio was educated at Salt Lake Community College and at the Department of Art & Art History at the University of Utah. In 2009, he attended to Salt Lake Community College to explored different careers. He gained interest in graphic design after taking a web development class at Salt Lake Community College. "It was fascinated to create something from nothing". In 2011, Antonio applied to the University of Utah graphic design program and luckily he was accepted. In 2012, he transferred from Salt Lake Community College to the University of Utah to study graphic design. In 2015, while still studying graphic design at the University of Utah Antonio was awarded a scholarship (work study) which allowed him to work at the University campus, he applied to work as a graphic designer at the Natural History Museum of Utah. At the NHMU, Antonio assisted the marketing team to maximize paid ticket sales and ensure effective internal and external communications. The same year Antonio had the opportunity to worked as a freelance designer for clients such: Pacific Steel and Recycling CompanyShandong JinduCeres Natural and Utah Clean Energy. The following year in 2016, he proudly graduated with a bachelor's degree in graphic design from the University of Utah. In 2016, Antonio gained interest in working for an advertising agency located in Salt lake City, Utah and he applied to BWP Communications. He was hired to worked as a subcontractor designer at BWP Communications. At BWP Communications Antonio worked on projects for clients such: G Eric Nielson & Associate a law firm, Jon M. Huntsman School of business, Hive passFireside On Regent Street and the Redevelopment Agency of SLC (RDA).

InfluencesAntonio's top influences from the world of design are Aaron Draplin, Stefan Sagmeister, Milton Glaser and Paul Rand. From the world of business: Richard Branson and Warren Buffett.

Favorite BooksAntonio's favorite books are: The Intelligent Investor by Benjamin Graham, Good Profit: by Charles G. Koch, The Lean startup by Eric Ries. The Brand Gap by Marty Neumeier, Superintelligence: Paths, Dangers, Strategies by Nick Bostrom and Losing My Virginity by Richard Branson.

Favorite TypefacesAntonio's favorite typefaces are Helvetica and Gotham. Helvetica is a sans-serif typeface designed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Gotham is a sans-serif typeface designed by Tobias Frere-Jones.

ThoughtsGraphic design is about solving business problems. Good design informs, attracts attention, identifies, persuades and educates. Best brands help people by improving their lives.